Because great brands don't happen by accident.
FROM CONCEPT TO CULT BRAND
FROM CONCEPT TO CULT BRAND
The Playbook
PRDGY Studios is a strategic brand and product development studio specialising in building and scaling high-growth FMCG beauty, wellness and lifestyle brands.
Founded by industry operators with hands-on experience scaling some of Australia's fastest-growing beauty businesses, PRDGY Studios partners with founders, retailers and emerging brands to take concepts from idea through to shelf — combining brand strategy, product development, commercial planning and retail execution under one roof.
From concept creation and manufacturing through to go-to-market strategy, retailer partnerships and growth acceleration, PRDGY Studios is built for brands that want to move fast, scale smart and create long-term commercial impact.
But we're not just strategists.
We're builders.
We blend creative thinking with operational rigour, helping brands cut through crowded markets with products that are culturally relevant, commercially viable and built to last.
At our core, we're passionate about creating brands people genuinely connect with, backed by the strategy, relationships and execution that turn good ideas into category contenders.
Built Different
Between us, we've helped build brands that have generated hundreds of millions in revenue, launched thousands of products, broken retail records, won industry awards and contributed to a billion-dollar acquisition. Not bad for two people who still believe the best ideas usually start with a conversation and a healthy disregard for "the way it's always been done."
We've spent decades inside some of Australia's fastest-growing businesses, working across everything from product development and brand strategy to retailer partnerships, commercial growth and large-scale operations. We've seen what works, what doesn't and what separates category leaders from expensive lessons.
PRDGY Studios was built to bridge the gap between strategy and execution. Because great brands don't need more meetings, more decks or more buzzwords. They need smart thinking, commercial realism and people who know how to get things done.
We help founders, retailers and ambitious brands turn opportunities into products, products into businesses and businesses into category contenders.
Jess Muratore
Co-Founder | Brand & Product StrategyJess is the product and brand architect. A strategic operator with a talent for turning trends into commercially successful products, she has launched thousands of SKUs across beauty, wellness and lifestyle categories. From concept creation and product development to category expansion and go-to-market strategy, Jess combines sharp consumer insight with operational discipline to build brands designed to scale. She helped drive MCoBeauty's growth from startup challenger to billion-dollar success story and still gets disproportionately excited about a good product roadmap.
Amanda Barnes
Co-Founder | Commercial & GrowthAmanda is the commercial engine room. With more than 18 years in beauty and FMCG, she's built a reputation for spotting opportunities early, moving fast and making things happen. Having helped scale MCoBeauty through one of the biggest growth stories in Australian retail, Amanda brings deep expertise across sales, retail strategy, brand growth and commercial execution. Equal parts strategic, creative and relentlessly practical, she's known for building strong retailer relationships, challenging conventional thinking and having little patience for corporate theatre.
Ways To Work With Us
At PRDGY Studios, we partner with brands, founders and retailers to create, develop and scale commercially successful FMCG products and concepts. Our expertise spans the full brand lifecycle — from initial idea through to market execution and growth.
Lets build something worth bragging about.
Whether you have a question, an idea, or just want to say hello, feel free to reach out.